About a year ago, in a piece titled “The Enduring (and Increasing) Value of T-Shaped Individuals and Organizations,” I explored the benefits of cultivating talent that goes both deep and wide.
As I explained then, “T-Shaped individuals and organizations are those who have deep expertise in one particular field (the vertical line of the T) as well as a broad understanding and ability to collaborate across multiple disciplines (the horizontal line of the T).”
Since this concept was first introduced in the 1990s, it’s proven to be a powerful conceptual model, fostering innovation and resilience in both individuals and organizations.
But I think it’s become even more important now, for reasons, that by the end of this piece, I think you’ll agree with.
Fast forward twelve months from the time I wrote my original piece, and the landscape has shifted dramatically.
The rapid advancement and increasing capability of Large Language Models (LLMs) and other AI tools haven’t just validated the T-shaped model; they’ve supercharged it.
It’s becoming strikingly apparent that we’re entering a golden era for expertise—not necessarily expertise solely defined by decades in a single silo, but the ability to access, synthesize, and apply knowledge across domains.
The way I see it, this marks the democratization of expertise on an unprecedented scale.
What was once a challenging ideal—becoming genuinely T-shaped—is now more achievable than ever, even for those who’ve traditionally identified as deep specialists (I-shaped).
To use a building-industry metaphor, AI acts as a powerful “cognitive exoskeleton,” augmenting our abilities and bridging knowledge gaps that previously required extensive time or entirely separate hires.
As Sarah Gibbons and Evan Sunwall aptly put it in a recent Nielsen Norman Group article titled, “The Return of the UX Generalist,” “AI is broadening the scope of what any individual can accomplish, regardless of their specific expertise… Increasingly, individuals can accomplish tasks that previously required collaboration with several experts in different areas.”
Imagine a marketing manager using AI to analyze complex datasets for campaign insights without needing a dedicated data scientist on speed dial, or a product leader drafting initial technical specifications with AI assistance before looping in engineering.
This is the new reality, and it has profound implications for hiring.
This evolution fundamentally changes how organizations should approach talent acquisition and development.
Historically, hiring often focused on plugging specific, deep expertise gaps—finding that I-shaped specialist to fill a defined need.
While deep expertise remains crucial, AI introduces new possibilities:
A candidate possessing this mindset, even if initially lacking the depth previously thought necessary, might be a more valuable long-term asset.
Their ability to leverage AI allows them to rapidly acquire the functional expertise needed, effectively becoming the expert you require while also bringing broader capabilities.
As I indicated earlier, this necessitates evolving our hiring practices.
Relying solely on traditional credentials or ticking boxes for narrow specializations is no longer sufficient.
Organizations need a new rubric for evaluating talent in the age of AI.
While this rubric will be unique to your context, consider incorporating these elements:
The idea is to see how a candidate can think on their feet with AI and create opportunities to see how they utilize AI to essentially supercharge what they can do.
The rise of accessible AI doesn’t diminish the value of deep expertise, but it profoundly enhances the power of breadth, adaptability, and collaboration. It demands we look beyond traditional job descriptions and qualifications.
Leaders and marketers must now prioritize candidates who demonstrate strategic insight, cross-domain curiosity, critical thinking (especially with AI), and adaptability in navigating our increasingly complex technological and organizational landscapes.
This isn’t just about finding new talent; it’s also about empowering your existing teams. Invest in AI literacy, provide access to tools, and foster a culture of experimentation.
Building an organization fluent in both human and AI collaboration is key to thriving in this new era.
It requires developing an entirely new talent rubric – and the time to start defining yours is now.