RPS
Reaching the eyes and ears of a new generation of insurance professionals.
The Challenge
As a leader in the wholesale speciality insurance space, RPS needed an agency to help reach an undereducated but highly motivated group of crane, rigging, and specialized transportation agents utilizing a completely new approach—a podcast.
Services
- Qualitative Interviews
- Campaign Strategy
- Visual Design
- Branding
The Solution
While insurance is an old industry that’s not necessary known for its innovation, we saw an opportunity to capitalize on a marketing approach RPS’s parent company was using for another segment of business. Collaborating with RPS subject-matter experts, we created a special podcast series designed to educate and inform audiences about the nuances of writing specialized risks while highlighting and elevating RPS leader Rikki Concannon’s expertise in a number of areas. Using elements of the existing RPS brand, we created podcast series artwork that stood out whether viewed in social-media platforms or in email applications.
