The purpose of a press release is to be so interesting that a reporter, a writer, or a news outlet takes note and decides to promote your business, your endeavor, in a broader fashion. An effective press release does a lot more than just convey information. It engages its readers. It creates a buzz. It establishes relevance. Anything less is just a bunch of words on a page.
That said, producing a quality press release requires an effort to appreciate a company’s line of products and services, its values, and its mission. At Thrive, we strive to achieve this concept by understanding your business on a fundamental level, and then building up and out from there. We produce press releases that get traction. And we’re confident that we can help you do the same.
Create a buzz.