Jakprints is a full-service custom print facility headquartered in Cleveland, Ohio. When they needed help with a strategic marketing effort, they gave us a call. Understanding that their customers buy their products for a variety of reasons, the folks at Jakprints did some profiling to grasp which marketing messages would be the most effective.

They discovered a huge opportunity to develop customized messaging for clients that attended South By Southwest®, and also found that a large segment of their customers placed a high value on green initiatives and environmental responsibility.

We were able to create content specific to each one of these audiences by highlighting a language specific to each customer base. The Jakprints project is a great example of how important target marketing is to the strength of a company’s brand.

When WHECO, a crane repair facility with locations in Washington, California, Texas, and South Carolina, decided to get serious about content marketing, the company chose Thrive to help them develop and write blog copy. Applying the experience we’ve gained writing within the heavy construction industry, we were able to efficiently develop content that resonated with both WHECO and its customer base.



Developing focused, informative content that educates its audience is part of WHECO’s overall marketing strategy—a plan that Thrive wholeheartedly supports and is more than happy to assist with.

When Thrive hooked up with real estate executive, Andrew Johnson, at the start of 2012 to begin talking about the early concepts for The DREW System, neither Andrew nor we could say for sure what the future held. But soon enough, we helped conceptualize, develop, write, edit, design, and market The DREW System—Delivering Real Estate Wealth.

This series of eBooks is a comprehensive real estate survival program available to real estate and business professionals at every level. We continue to work with The DREW System in a blogging and marketing strategy capacity, and look forward to its ongoing success.

Thrive has worked with DIESELHAUS, a Chicago-based design and digital marketing agency, on a number of creative endeavors. Whether scripting videos or conceptualizing how content integrates with a brand’s identity, Thrive helps Dieselhaus tell its story in a way that addresses their target audience with precision and consistency.

We write extensively for American Cranes & Transport, as well as International Cranes & Specialized Carriers—two of the top sources for information regarding crane, rigging, and heavy construction in the world. The topics range from power line safety and rigging to risk management and heavy hauling. Both magazines are published by KHL.

Sportlink matches parents and kids looking for a comprehensive, preventative heart screening with doctors that are willing to perform them. Not only is this company doing amazing things for folks in communities around the country, but they’re operating in the athletic space—something near and dear to us at Thrive.

We were hired by Sportlink to develop a wide range of copy for their website. We also worked with them on marketing collateral and brand assets, while collaborating on strategy and direction.

The Sportlink project was interesting because the company has one website with content that needed to speak to two different audiences. It’s a nice illustration of the need for content that is distilled and clearly articulated—even when the target market is divided.

YEP operates as a national destination for aspiring creatives, with a regionalized focus on the D.C. Metropolitan and West Virginia tri-state areas. We worked with the community-based website to develop brand strategy, design, and editorial content. The ad-supported platform was driven by the concept of “Good News for a Change,” and serves as a showcase for up-and-coming writers to promote human-interest and business feature copy.

As a renowned personal health website that focuses on helping people make clean, plant-based food choices in the real world, YumUniverse.com saw a huge opportunity to build an informational eBook library. We received the opportunity to take full editorial lead on all of YumUniverse’s membership and eBook library materials. Not only has this endeavor bolstered sales and marketability, but traffic to the site has increased dramatically—including an inspiring surge in international popularity, as well.

This postcard and half-page magazine advertisement was designed by Thrive’s creative team and featured in American Cranes & Transport—the leading publication in the crane and rigging industry.